Valentine’s Day shopping trend- Blast from Past Year
January 15th, 2014
Valentine’s Day is one of the most widely celebrated festivals around the world and is considered to affect the economy in big way due to a higher spending trend by the consumers for this specific event. Every year various studies and researches are conducted by firms to analyze the spending trend among consumers related to Valentine’s Day which indicates that billions of dollars are spent each year in different parts of the world related to this day. So here we also found some interesting facts related to Valentine’s Day and thought to share with you regarding the spending trend.
- According to an article in Telegraph, in 2013, Brits alone were predicted to spend nearly 978m pounds on their counterparts and prospective partners and the overall spending by couples was expected to rise by 10% from the previous year.
- The study conducted by Research Company OnePoll one behalf of Travelodge also indicated that men spending would be more than women. The average spending by a man is £39.57 on a Valentine’s Day gift whereas a woman would spend £22.64.
- Last Year the most popular gifts bought by both men and women were as follows:
| Gifts bought by Men | Gifts Bought by Women |
| Chocolates | Chocolates |
| Flowers | Flowers |
| Perfumes | Dinner |
| Champaign | Aftershave |
| Dinner | Clothing |
| Jewelry | Game |
| A UK City Break | Cake |
| A spa day | A Spa |
| Lingerie | A Cuddly Toy |
- Another study by Rakutan’s Play.com suggested that a Brit spends an average of £119 on Valentine’s Day which is the global average.
- Germany spends the least with £59 per person while 31% of Germans revealed that they actually didn’t remember the event at all.
However on the other hand the retailers are telling a totally different story. An article in Huffington Post reveals that retailers claim to see a decline in the spending against the previous year of 2012. This is quite shocking and an opposing news since the rise in online shopping for Valentine’s Day gifts among young couples and other prospective buyers is quite obvious. An online retailer at Prezzybox also confirmed that though the trend is rising but still the spending is not up to the mark from previous year.
Well these few trends of shopping on Valentine’s Day are expected to continue their flow this year as well. There might be a few ups and downs in the figures involved but overall the facts will remain constant that Valentine’s Day would bring remarkable revenue to retailers this year as well.